Automating Marketing
Automating Marketing isn’t difficult Enterprise automation platforms come in many flavours and it is important to be able to identify the particular features you require to achieve your definition of success. Automating marketing as a function is important because it means that you or your marketers can benefit from increased ‘contact time’ with existing customers and prospects. Automating the ‘boring stuff’ is a central concept for most technologies and marketing is no different. If you are curious about discussions and